Following the launch of its customer intelligence platform in June, tech startup Cintell announced that it has surpassed 350 users and continues to expand its data-driven buyer persona offerings.
The company's growth highlights the growing trend that B2B companies are looking to create a buyer-focused, data-driven marketing experience for their prospects. Cintell expanded its executive team, formed key partnerships with marketing agencies and furthered its product development efforts with an $800,000 seed round of funding.
The SmartPersona Customer Intelligence Platform positions users to:
- Enhance personas with professional insights harnessed from a wide variety of external data sources;
- Distribute related marketing and sales enablement resources by persona across organizational silos;
- Gather internal feedback and foster collaboration between sales and marketing to maintain personas with front-line insights; and
- Integrate SmartPersonas into marketing automation and CRM tools, enabling persona-based sales and marketing.
“Our growth only demonstrates the willingness of the marketing industry to put the buyer at the center of their process by operationalizing buyer persona insights,” said Apparao Karri, Cintell's CEO and Co-founder.