Clearbit, a data-tools provider for B2B companies, launched Clearbit X, a data-enabled growth engine designed to help companies improve customer communications with digital marketing and demand generation tools. With a focus on assisting data-driven growth needs of B2B companies, the platform aims to helps sales and marketing teams enrich interactions with first- and third-party data and bring data together to enhance the entire lead lifecycle.
Other features include the ability to:
- Target high-value accounts in Facebook and Google by pulling in Salesforce data and improving “match rates” on social sites with Clearbit’s own data;
- Alert sales teams via Slack, email and more about which active opportunities are browsing a website; and
- De-anonymize website traffic based on Clearbit’s IP-to-company mapping.
“Clearbit X helps our B2B customers combine all of their marketing and sales data — such as user activity data, CRM and marketing automation data – while layering in Clearbit enriched facts to every record,” said Alex MacCaw, CEO of Clearbit, in a statement to Demand Gen Report. “This complete “dataverse” is a B2B company’s control center, with everything they need to make data-driven choices with their leads and customers.”