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Clearbit Unveils Data-Driven Platform For Marketing, Sales Teams

Clearbit Unveils Data-Driven Platform For Marketing, Sales Teams Source: Clearbit

Clearbit, a data-tools provider for B2B companies, launched Clearbit X, a data-enabled growth engine designed to help companies improve customer communications with digital marketing and demand generation tools. With a focus on assisting data-driven growth needs of B2B companies, the platform aims to helps sales and marketing teams enrich interactions with first- and third-party data and bring data together to enhance the entire lead lifecycle.

Other features include the ability to:

  • Target high-value accounts in Facebook and Google by pulling in Salesforce data and improving “match rates” on social sites with Clearbit’s own data;
  • Alert sales teams via Slack, email and more about which active opportunities are browsing a website; and
  • De-anonymize website traffic based on Clearbit’s IP-to-company mapping.

“Clearbit X helps our B2B customers combine all of their marketing and sales data — such as user activity data, CRM and marketing automation data – while layering in Clearbit enriched facts to every record,” said Alex MacCaw, CEO of Clearbit, in a statement to Demand Gen Report. “This complete “dataverse” is a B2B company’s control center, with everything they need to make data-driven choices with their leads and customers.”