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ConDati Launches Marketing Analytics Solution For Campaign Insights

ConDati, a data science solutions provider, has released conDati Marketing Analytics, a cloud-based solution designed to use machine learning, data integration and data science to provide marketers with campaign performance insights.

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Marketing Analytics aims to collect campaign data on revenue, ad cost, transactions and goal conversions. The solution is positioned to aggregate this data from martech systems and other sources, such as Google Analytics, Adobe Analytics and DoubleClick, and consolidate the information into a single asset.

The solution also positions marketers to identify the best and worst preforming campaigns, so teams can take appropriate action and maximize their efforts and budget spending. Marketing Analytics can monitor current campaign success, send alerts to marketing leaders and provide predictive analytics for future campaigns, according to the company.

The release of Marketing Analytics follows conDati’s recent Series A financing round of $4.75 million.

"Our mission is to take marketing departments from using spreadsheets to manage campaigns to using state-of-the-art data science and visualizations — overnight," said Ken Gardner, CEO of conDati, in a statement. "We provide 'understanding at your fingertips' to marketing decision makers at price points enterprises of all sizes can afford."