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D&B Integrates D&B360 Solution Into Eloqua Marketing Automation Suite

DandB360The D&B360 solution for company data and insights from Dun & Bradstreet is now integrated into the marketing automation suite from Eloqua and has been added to the Eloqua AppCloud.

Through D&B360 for Eloqua, customers can access streamed, continually updated D&B data and insights on more than 220 million companies and 100 million people. With D&B360's new capabilities, B2B marketers can now conduct advanced segmentation, identify the best new opportunities and communicate targeted messages that resonate with key decision makers.

Eloqua users now can benefit from the full range of D&B360 capabilities, including automated data management, cleansing and enrichment, resulting in marketing campaigns that more effectively target prospects, reach decision makers and generate higher-quality sales leads, according to D&B officials.

With D&B360 for Eloqua, marketing organizations can:

  • Pinpoint the best new opportunities through optimized segmentation and targeting capabilities;
  • Increase lead conversion rates with real-time search capability on lead forms and more personalized content based on a 360-degree view of prospects and customers;
  • Accelerate sales with a higher quality pipeline of leads and complete profiles of companies and key decision makers; and
  • Improve data quality and reduce cost of data management in the marketing automation system through automatic data refreshes and system updates.

“Recent surveys indicate that more than half of all marketing automation systems face data quality and integration issues,” said Mike Sabin, D&B SVP and General Manager, Partner Solutions. “If data is not clean and accurate, campaigns driven by marketing automation platforms are going to underperform, wasting valuable time and money.”

Jeff Porter, Director of Business Development for Eloqua, added: “Making D&B360’s proprietary data and insight available to customers of our solutions helps ensure they have seamless access to the most up-to-date and useful information on their targeted prospects. This enables sales and marketing teams to be more effective, resulting in faster sales cycles, more cross-sell opportunities, and an overall enhanced customer experience.”