The third annual B2B Content2Conversion Conference will be held May 6-7, 2014 at the Pershing Square Signature Center in Manhattan. This educational event is designed to provide business marketers with strategies and tactics to compete in the rapidly expanding sector of content marketing.
The event focuses on helping marketers improve the effectiveness of their inbound and outbound campaigns and drive better engagement with their existing customers and prospects.
Past attendees have included Fortune 100 brands, venture-backed startups and agencies working on behalf of multiple B2B clients.
“When we launched this event two years ago, B2B marketers were just scratching the surface of content marketing,” said Andrew Gaffney, Content Director of Demand Gen Report and President of G3 Communications. “Now research shows that nine in 10 organizations market with content and it is a top priority in their budget.”
As the size and scope of B2B Content2Conversion Conference continues to grow, the location shifts to the Pershing Square Signature Center, which offers 75,000 contiguous square feet of meeting space.
Also to accommodate the specific goals of attendees, the agenda will feature three tracks providing real-world case study examples as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. They are:
Content Strategy: The eight sessions in this track will address the topics of building buyer profiles, message mapping, targeting, developing content across multiple formats and channels, as well as measuring the impact of your content.
Demand Generation 2.0: Creating content is only the first part of the journey. This track features 8 sessions with some of the leading practitioners and thought leaders in demand generation addressing topics such as lead nurturing, targeting the stages of the lead to campaign optimization.
Sales Enablement: Lead generation and lead nurturing campaigns will help create opportunities, but content still plays a key role in helping your sales team close deals. This track presents experts in the space providing tips and insights with how to create messaging, tools and processes that will move more prospects to closed deals.
“Our goal is to have the conference evolve with the trend,” Gaffney continues. “As the content marketing process becomes more specific to the buyer and seller relationship, we will strive to make the agenda tailored to the needs of attendees.”