Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The announcement follows Demand Science’s February acquisition of Tidings, an on-demand automated newsletter creation platform.
With the new acquisitions, Demand Science plans to scale its data science and predictive analytics capabilities to improve the effectiveness of its client engagement and content solutions. The former executives and employees of these companies will join the Demand Science executive team to help enable go-to-market strategies and scale.
“We are proud to welcome Internal Results and Leadiro into the Demand Science family,” said Peter Cannone, CEO of Demand Science, in a statement. “These acquisitions accelerate our expansion across key global markets while also augmenting our global buyer intelligence platform with enhanced B2B data assets and solutions at scale to serve our clients’ growing needs for sales enablement and predictive prospect insights.”
