DialogTech, a marketing analytics provider for inbound calling, has acquired Swydo, a provider of digital marketing dashboards, reports and visualizations. Through the acquisition, DialogTech customers are positioned to view their call analytics data alongside their martech and adtech performance data within the DialogTech platform.
Swydo’s platform is designed to retrieve data from multiple sources to create customizable reports to measure KPIs and help drive growth. With the addition of Swydo, DialogTech aims to help users optimize their omnichannel marketing using three options to analyze their call data, including:
- DialogTech Reports: Marketers can use a drop-and-drag editor to create deliver omnichannel marketing reports and dashboards. In addition to DialogTech call data, users can include their Google Analytics, AdWords, Bing, Facebook, Instagram, Twitter and MailChimp data to gain a holistic view of their customers’ journeys, according to the company;
- AI-Driven Insights: The company aims to provide AI and machine-learning technology that analyzes the entire context of calls; and
- Seamless Integrations: DialogTech has built-in integrations with leading CRM, bid management, web analytics and digital advertising platforms, designed to help marketers use the same tools to measure and optimize inbound calls that they use for online conversions.
Additionally, Swydo customers are positioned to add call analytics data from DialogTech to their reports and dashboards inside Swydo for a holistic view of marketing performance, both online and over the phone, the company said.