Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To strengthen the platform’s insights and capabilities, D&B collaborated with intent data provider Bombora and buyer experience platform Folloze.
The platform combines first- and third-party data, activation capabilities and measurement on top of Dun & Bradstreet’s customer data platform, providing sales and marketing teams with a singular view of an account from targeting to revenue. It also showcases a 360-degree view of accounts, contacts, campaigns and sales plays, and offers users the ability to address the channels that matter most and integrate the data directly into their marketing and sales technology stacks.
D&B Rev.Up ABX channels include:
- D&B Rev.Up ABX for Ads, which enables execution of paid media campaigns through a managed service or self-serve option to buy display ads, with connectors to demand-side platforms or popular social media channels for faster implementation;
- D&B Rev.Up ABX for Web, which deanonymizes web visitors to build targeted audiences and helps create more engaging user experiences through pre-populated forms and personalized content;
- D&B Rev.Up ABX for Sales, which allows users to create targeted audiences for sales teams, rate opportunities and put sales plays into action with connectors to salestech solutions; and
- D&B Rev.Up for Email to help build targeted audiences and activate email campaigns in connection with popular marketing automation platforms.
“As sales and marketing leaders move to shared revenue responsibility, it becomes important to gain a common view of the customer throughout the buying lifecycle,” said Stacy Greiner, CMO Officer at Dun & Bradstreet, in a statement. “We designed D&B Rev.Up ABX to simplify marketing and sales workflows by providing data, targeting, activation and measurement in one platform, using an open architecture that allows teams to complement and capitalize on existing investments.”
D&B Rev.Up ABX solutions are now available in North America. More information will be provided at D&B’s annual Rev.Up Summit, June 8-10, 2021.