Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital marketers to automatically trigger relevant, one-off emails based on an individual’s current actions across channels.
With Evergage’s triggered emails, the company said users can also:
- Design and build campaigns;
- Include dynamic variables within subject lines;
- A/B test subject line variations;
- Schedule messages; and
- View campaign reporting.
“When marketers can communicate in a timely, relevant, and helpful way, they’re more likely to build long-term relationships with buyers,” said Karl Wirth, Evergage CEO, in a statement. “Our triggered email capabilities are an important addition, reflecting client demand and industry needs and helping minimize irrelevant emails. Marketers can now better engage customers when they’re not on their website or app using Evergage’s rich profile data to deliver emails that reflect individuals’ interests and motivate them to action.”
