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ExactTarget Opens App Marketplace

Hub ExchangeExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting.

HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.

Scott Dorsey, Co-Founder and CEO of ExactTarget, stated: “HubExchange extends ExactTarget’s capabilities and transforming the world’s leading B2B and B2C companies’ campaigns by offering new marketing innovations.”

Delivered on ExactTarget’s Fuel SaaS platform, HubExchange provides a host of tools for developers and technology partners.

Users can integrate multiple marketing solutions with HubExchange to optimize customer data through a consolidated application interface.