DemandGen Report, the industry-leading source for the ever-emerging B2B marketing automation space, today announced record growth in 2011 with several key benchmarks in readership, social media and peer recognition.
Launched in 2007, DemandGen Report has quickly been recognized as one of the leading sources for B2B marketers to identify the tools and best practices needed to drive qualified leads into their sales pipelines. In order to help marketers deploy and adopt these practices, the company's new Content4Demand division creates content offers, such as white papers, E-books and webinars, to help companies fuel lead generation campaigns.
Growth highlights for DemandGen Report and its sister brands included:
*Circulation increased by 160% to more than 26,000 subscribers
*LinkedIn followers increased from 600 to more than 3,000
*Twitter followers increased from 420 to more than 3,000
*Site traffic has increased from 31,000 to 76,000 over two years
*Creation of more than 100 Custom Content Programs
*More than 13,000 leads generated for our partners
*Editor Andrew Gaffney Named To SLMA Most Influential List for Third Consecutive Year
“We’re proud to see DemandGen Report (DGR) flourish as a key source for professionals in the increasingly hot lead generation sector,” says Editor Andrew Gaffney. "Marketers continue to be challenged to develop a stream of unique content that helps engage prospects and accelerate them through the buying cycle. Our staff of writers and market analysts has more than doubled in size and, more importantly, has helped our clients grow their business by generating more than 13,000 leads in 2011."
Clients and industry leaders have taken notice. David Lewis, CEO of B2B consulting firm DemandGen International, notes, “DGR is like the Wall Street Journal of the marketing automation market, with its timely news articles and in-depth reports on B2B marketing trends.”
For the third consecutive year, Andrew Gaffney, Editor of DemandGen Report and Content Director for Content4Demand, ranked in the top 20 in the Sales Lead Management Association's (SLMA) 2011 50 Most Influential People in Sales Lead Management list. The annual poll is voted on by peers and colleagues, and recognizes leaders who are paving the way in sales and marketing innovation.
Dan McDade, President of Atlanta-based prospecting firm PointClear, emphasized the influential role Gaffney is playing in the emerging lead management space. "Andrew has helped increase the awareness and visibility of lead management best practices," says McDade. "He is viewed as a key sounding board and content provider for industry leading companies. The weekly trend articles, research and white papers Andrew has published over the past two years have provided a road map for new companies to adopt lead management tools and processes. His unbiased presentation of new tools and strategies has helped support the benefits of this movement."
DemandGen's growth is fueled by providing content and marketing solutions for fast growing companies, including Citrix, Eloqua, HubSpot, Act-On, KnowledgeVision and Oceanos.
About DemandGen Report
DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. DemandGen Report is the only information source directly focused on this rapidly emerging business discipline.
Content4Demand (C4D) is a division of G3 Communications, specializing in content that connects buyers and sellers. C4D provides clients with strategic direction on the types of content that generate qualified leads, as well as the tools and processes to convert those leads into closed business. With an expertise in publishing content across traditional and emerging channels, C4D specializes in working with clients to develop digitally based buyer-centric content, optimized to drive leads and thought leadership. C4D clients include Oracle, Marketo, Eloqua, SAS, FIS, Citrix, NCR, HubSpot and Salesforce.