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Folloze Secures $11M In Series B, Aims To Enhance Full-Funnel Personalization Capabilities

The account-based management sales platform Folloze announced that it has raised $11 million in a Series B funding roundled by BGVwith participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital and SVB.

Folloze has raised more than $21 million since its founding in 2013. The company stated that the new funding will be used to further expand its platform’s capabilities to combine visitor data, intent data and account data to provide 1:1 engagement across a variety of channels.

The company also announced two industry veterans — Peter Isaacson of Demandbase and Sydney Sloan of SalesLoft  to its advisory board. The company also unveiled Brian Gentile, SVP and GM of TIBCO Analytics, as the Chairman of its executive board.

“The B2B buying process has changed dramatically in recent years, from the traditional funnel-based perspective to a customer-led, real-time journey and high-value experience,” said Etai Beck, Co-Founder and CEO of Folloze, in a statement. “That’s why full-funnel personalized marketing is so critical today; it represents the ability to power intelligence-based personalized journeys for B2B customers that create relationships based upon information sharing and trust building  not selling. And today, customers will accept nothing less.”