G3 Communications announced the launch of Channel Marketer Report, a targeted e-media publication covering the latest solutions, trends and strategies to help vendors and their partners optimize their marketing, both to and through their partner networks.
Channel Marketer Report (CMR) will highlight solutions and processes designed to help marketing executives track results and sales leads across a complex, tiered marketing structure. In addition, CMR will provide prescriptive “how-to” articles, offering guidance for VARs and independent agents eager to increase sales.
By communicating consistent messaging to their direct and indirect customers across all emerging channels, such as social media and video, the new site will provide vendors with insights to more effectively engage with partners.
To lead the new publication, G3 Communications also announced the hiring of Dana Harder as Publisher of Channel Marketer Report and Director of Channel Programs. For the past seven years, Harder was the head of marketing for tekservePOS, one of the largest and fastest-growing VARs in Retail Technology sector. tekservePOS was recently named Partner of the Year by Ingram Micro Data Capture / POS Division, and was also approved as a VAR by Apple.
Specific sections of the Channel Marketer Report will include:
- Channel Views: Presenting bylined pieces from thought leaders in the channel;
- ChannelChat: Featuring podcast conversations with solution providers, analysts, consultants and executives heading up channel marketing for top brands;
- Partner Programs: Highlighting innovative case studies and campaigns conducted through partner networks; and
- Vertical Watch: Looking at best practices for channel programs in specific industries from IT to health care to financial services.
Experts in the field have identified the need for a more targeted, prescriptive source. "As channels evolve and partners expect more support from their vendors, the launch of a publication focused solely on channel marketing becomes critical,” said Heather K. Margolis, Founder of Channel Maven Consulting. “I’m sure Channel Marketer Report will continue the G3 tradition in providing a go-to source for the latest solutions and relevant industry news.”