Gagein, a platform that provides actionable news for sales teams, announced that its proactive selling solution Gagein for Salesforce (G4SF) is now available to all Salesforce Sales Cloud users.
G4SF is designed to deliver real-time news that identifies high-value prospects for Salesforce users, pinpointing when and why to call on them to maximize sales.
The platform uses artificial intelligence to follow millions of public and private companies to find actionable “trigger” events that provide the appropriate timing and the compelling reason to engage with a prospect.
In addition, G4SF aggregates the company, personnel, competitive and social background information to help salespeople understand their prospect’s business.
“While there is a great deal of information about larger companies, it is more difficult to research smaller firms,” said Richard Dym, CMO of Gagein, in an interview with Demand Gen Report. “While Google is a broad brush, we offer a much more targeted brush.”