Get Smart Content, a website personalization platform provider, has integrated with Marketo in a move designed to expand the company's reach and enable Marketo users to incorporate personalized messaging into their nurture campaigns.
The integration intends to help B2B marketers combine marketing automation insights and behavioral data to create a more complete view of prospects and support more contextual engagement.
The partnership positions B2B marketers to leverage anonymous behavioral data to offer relevant engagement with prospective buyers, including:
- Previous site engagement;
- Referring URL;
- Geolocation; and
"B2B marketers have been challenged to improve site engagement throughout the entire buyer’s journey,” said Jim Eustace, Founder and CEO of Get Smart Content. “With the Marketo integration, marketers will be able to leverage their websites to engage customers and prospects to the fullest extent."