HG Insights, a technology intelligence provider, released a new integration with Marketo that aims to help marketers better identify what technology their prospects use to prioritize leads, personalize messaging and accelerate revenue.
HG for Marketo is designed to directly link technographic information to a user’s marketing automation platform, so they can see the specific technologies being used by current and prospective customers. This information positions marketers to:
- Build hyper-targeted segments based on technographic profiles;
- Create technographic scores to help sales and marketing prioritize leads for outreach; and
- Personalize messaging to address prospects’ pain points and challenges in relation to their current tech stack.
The news comes shortly after the company’s rebrand from HG Data.
"Accurate technology insights are critical elements that inform relevant conversations with prospects and customers,” said Kineon Walker, VP of Product and Marketing at HG Insights, in a statement to Demand Gen Report. “Business intelligence from HG Insights will enable marketing teams to better personalize messaging, build trust and develop lasting relationships using the Marketo Engage platform."