Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The new bidirectional product integration allows marketers to plan budgets and campaigns in Hive9 and execute them in Workfront with access to related projects, content and status updates, according to the companies.
This type of marketing resource management can result in faster campaign execution and better alignment with strategic goals, according to Hive9. The company states it is also integrated with Salesforce, Oracle Marketing Cloud and Marketo.
Workfront’s Director of Solutions Marketing Shawn Dickerson also said that “with Hive9's integration to Workfront, customers can eliminate hours of wasted time and focus on the marketing campaigns that drive results.”