Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and prioritize which deals are most likely to close. Infer also announced an updated behavioral scoring solution for companies using Oracle’s Eloqua marketing automation system.
Some of the new features added to Infer’s platform include:
- Top Event & Activity Dashboards: These visual dashboards are designed to capture data from Eloqua and give users an in-depth look at their prospects’ behavior patterns. This can essentially provide insight into which campaigns or actions — down to the specific email or link clicks, web site visits, content downloads, etc. — drive customer activation.
- Historical Analysis: Infer connects with Oracle Eloqua API to analyze the entire marketing data spectrum housed within the platform to build a behavioral model.
“We’re encouraged by the tremendous success our customers are experiencing at significant scale, and are excited to now extend our breakthrough behavioral models to more Oracle Eloqua users,” said Vik Singh, Co-Founder and CEO of Infer. “We appreciate that Oracle shares our mindset about open architectures, which enables our joint customers to get the most out of all their customer data and achieve bigger business impact.”