Influitive has acquired Engagio, a social web platform for searching, discovering and monitoring social conversations. As part of the acquisition, all Engagio employees will join the Influitive team. Influitive will also integrate Engagio’s suite of social technologies into AdvocateHub, it’s well-known advocate marketing platform.
Influitive helps companies manage and mobilize their advocates, fans and evangelists, driving more of the references, referral leads, success stories and social media interaction, according to an Influitive press release.
"Every day a new community site, blog or social hub springs up where people recommend products and share user experiences,” said Mark Organ, CEO and Co-Founder of Influitive. “Each represents an enormous opportunity for B2B marketers to connect potential buyers with enthusiastic customers. Engagio's technology will help marketers discover these conversations and share them with advocates who can join the discussion and promote their brand."
According to William Mougayar, Founder & CEO of Engagio, the combined solution will make it easier for marketers to tap into the enthusiasm of customers, partners and employees. “The ability to quickly discover relevant social conversations and then instantly orchestrate effective advocate participation is a powerful combination."