InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its sales engagement solutions to ensure new and prospective customers make informed, data-driven decisions.
Along with the rebrand, XANT unveiled updates to its Revenue Acceleration Cloud, which aims to help marketing and account management teams streamline their processes, increase productivity and boost effectiveness. The XANT platform is designed to enrich CRM data with collective buyer data to optimize each and every sales engagement with a customer. Expanding beyond the sales team better positions B2B companies to generate pipeline and close deals.
“XANT will do for sales what Waze did for navigation by using collective user experiences to improve sales interactions,” said Chris Harrington, CEO of XANT, in a statement. “We will continue to build on the company’s unparalleled data insights that help reps build closable pipeline and engage customers in ways that AI and CRM alone cannot.”
