InsideView Adds Automated Lead Enrichment Platform For Marketing

Published: May 6, 2013

InsideView announced InsideView for Marketing, the latest offering on the InsideView CRM Intelligence Platform. InsideView for Marketing automatically adds social media, demographic and financial information to lead records, which often are limited to email. This eliminates the manual process of lead enrichment, according to InsideView officials.

Early adopters of InsideView for Marketing realized an average 50% savings over manual lead qualification processes and a 33% reduction in cost per lead, according to company officials. They also experienced an 11% increase in marketing qualified leads from web forms, and delivered 64% more leads that were accepted by sales.

“This will help everyone in the organization — sales and marketing alike — to be more on target by having as much information about prospects and customers as possible without having to manually search for and add information,” CMO Brian Kelly told Demand Gen Report.

Umberto Milletti, CEO of InsideView, added: “Marketing teams are under a tremendous amount of pressure to deliver measurable results from their marketing programs. Reliable, timely intelligence at every touch point is critical to marketing and sales success. InsideView for Marketing provides essential information at every stage of the customer lifecycle.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

The solution also points to leads that are most likely to convert to active sales pipeline, enables more accurate lead scoring, and more effective prospect targeting for greater marketing success and measurable improvements in ROI, company officials noted.

InsideView for Marketing draws information from the InsideView CRM Intelligence Platform and shows it within the CRM user interface. InsideView aggregates information from more than 30,000 sources in real time, triangulates information to determine its relevance, and validates it with a combination of a proprietary algorithm and editorial oversight.

InsideView for Marketing is available now for the Salesforce.com platform. It will be released on other CRM platforms, including Microsoft Dynamics CRM, Oracle CRM, SAP and SugarCRM, later this year.

ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series