InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to company officials.
InsideView for Marketing is an integrated suite of solutions developed to deliver the most accurate information about prospects and customers:
- InsideView Clean evaluates, de-duplicates and updates existing marketing databases with accurate and complete company and contact information;
- InsideView Lead Enrich automatically enriches new incoming lead records with accurate company and contact information for more effective lead management; and,
- InsideView Target enables highly targeted segmentation and list building based on key business events, social insights or professional connections.
“Clean, accurate databases are the key marketing success, yet data is one of the biggest challenges that marketers face,” said Umberto Milletti, CEO of InsideView. “Business insights and professional connections help marketers engage prospects with relevant information. We are very excited to bring this marketing solution to the Microsoft Dynamics CRM community, and look forward to helping them achieve even greater success.”