InsideView Debuts Tech Identification Solution For Marketing And Sales Teams

Published: May 24, 2016

1insideviewInsideView, a market intelligence platform, launched a new add-on solution designed to provide users insight into the different types of technology being leveraged by prospective customers. This information can enable marketing and sales teams to target and engage relevant accounts based on prospects’ tech stacks.

Tech Profiler is designed to help B2B technology sales and marketing teams prioritize their time and resources by targeting the right prospects based on the technologies they use. The company states that this solution is aimed at tech vendors that have offerings designed to integrate with other specific solutions.

Tech Profiler will be available in three InsideView products, and will allow users to:

  • See the technologies a company uses within InsideView Sales account profiles;
  • Build tech-smart target lists using Tech Profiler within InsideView Target; and
  • Integrate Tech Profiler’s data through custom InsideView APIs.

“There has been a gap in the market for identifying the technologies used by prospective customers,” said Joe Andrews, VP of Product and Solution Marketing at InsideView, during an interview with Demand Gen Report. He added that the new Tech Profiler “provides the breadth and depth that companies need to understand what technologies prospective accounts are leveraging within their marketing and sales tech stacks.”

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