InsideView secured $19 million during its latest round of financing, which the company plans to use to accelerate research and development, expand its market share and increase adoption of its CRM Intelligence Platform.
The CRM Intelligence Platform is used by13,000 companies and more than 350,000 marketing, sales and account management professionals, according to company officials. The platform delivers current, validated company and contact data, prospect and company insights and professional connections within existing CRM and marketing automation systems.
This round of funding was led by Split Rock Partners, with participation from the company’s existing investors, including Emergence Capital, Foundation Capital, and Rembrandt Venture Partners.
“This investment further validates the market opportunity for CRM Intelligence and provides us with the capital required to accelerate our market leadership in the space,” said Umberto Milletti, CEO of InsideView. “We received tremendous interest from investors who realize CRM Intelligence is required to drive results at every stage of the buying lifecycle — from the first marketing touch, through the sales process and through the account management and growth stage.”
Jim Simons, Split Rock Managing Director, commented: “The rapid growth of its customer base indicates a tremendous appetite for InsideView solutions, and our due diligence conversations with InsideView customers revealed a clear impact on revenue and productivity, to a degree we rarely, if ever, see.” Simmons will join the InsideView board.
