IntentData.io unveiled Contact Level Intent Data, which is designed to help marketing and sales teams identify key decision makers who are actively researching a product or service.
The solution is positioned to use publicly sourced data to provide full contact details for active buyers, while remaining GDPR compliant. This data can then be used by marketing and sales to drive ABM, enhance nurturing, reduce churn and more.
“Intent data has been a black-box mystery for too long,” said Ed Marsh, CRO of IntentData.io, in a statement. “Not only do we believe that knowing who is active is more important than what companies, but we also are focused on providing granular context and control to maximize value across use cases, and data that doesn’t potentially conflict with terms of service at the source.”