Interact, an interactive content platform, launched a new application on the Oracle Marketing AppCloud designed to provide users with interactive content formats such as quizzes, assessments and giveaways. The company said the app was designed to help B2B marketers create more data-driven, buyer-focused and creative content to increase engagement and message relevancy.
The integration enables users to automate leads based on their behavior and segment leads by interest, Interact said.
“Interact can give brands the ability to create fun content that customers enjoy connecting with, and through Oracle Marketing Cloud it can allow for lead capture that connects directly to Oracle Eloqua automation sequences for personalized, real-time follow-up,” said Josh Haynam, CEO of Interact, in a statement.
