Intrado, a telecommunications company, recently acquired virtual event management software provider Hubb to improve the in-person, virtual and hybrid event creation and management capabilities of its Intrado Digital Media platform.
Intrado is designed to provide B2B marketers with cloud-based technology to deliver engaging buyer experiences. These technologies range from customer data analysis, enterprise employee and team communication, and digital engagement solutions that are designed to foster stronger connections between buyers and organizations.
The enhanced Intrado Digital Media platform will combine Hubb’s speaker management, registration and sponsor management features with Intrado’s event data and analytics technology to provide users with an all-in-one solution for developing engaging events. Users can collect and manage event data more efficiently to produce buyer insights that boost engagement and improve ROI.
“Adding Hubb to Intrado’s Digital Media business will create an innovative, efficient, next-generation all-in-one event platform,” said Ben Chodor, President of Intrado Digital Media, in a statement. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid and virtual attendees. It will also accelerate the development of Intrado’s self-service virtual event offering.”
