Invoca, a call intelligence solution provider, has released enhanced integration with Google Ads and Google Marketing Platform. In addition, the company has launched support for Google Accelerated Mobile Pages (AMP).
The updated integrations position Invoca users to improve campaign performance, optimize media across channels, enhance visibility and decision making, and boost organic search results. They include:
- Google Display and Video 360, designed to allow marketers to attribute conversions happening over the phone to digital display and video ads;
- Google Ads Customer Match, which positions marketers to improve ROI from their digital programs by suppressing, targeting or creating lookalike audiences based on call conversions or non-conversions; and
- AMP Support, which allows users to drop an Invoca tag on AMP pages, enabling them to take full advantage of call intelligence data on AMP pages without sacrificing organic search result position.
"Google is not only dominating the US advertising market but has become an indispensable part of the martech stack," said Nathan Ziv, VP of Product Management at Invoca, in a statement. "For call analytics to work for marketers, it absolutely has to work seamlessly with Google's suite of products. Invoca's unmatched depth of integration with Google maximizes the value of call intelligence data by making it available in the places that marketers care most about."