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Lewis Unveils Analytics Solution For Paid, Earned And Owned Channel Efforts

1DGRnbLewis, a marketing, public relations and digital services agency, launched Observa, an analytics solution that the company says will help marketers analyze and optimize marketing campaigns for their paid, earned, social and owned channels.

Capabilities of the solution include audience intelligence, brand reputation and media and influencer relations insight, as well as pipeline analytics through 12 different modules.

“Across our global network we have a huge amount of analytical capability to support clients in these aims, but we needed to unlock its potential fully,” said Giles Peddy, SVP of Lewis, in a statement. “That is what we have done with Observa.”