LinkedIn has released Website Demographics, a free reporting tool that enables users to gain insights about the types of professionals visiting their websites.
The tool allows users to filter between eight individual professional dimensions — including industry, job title, company and more — but does not track individual users, thus protecting member privacy.
Website Demographics is designed to allow users to understand whether their marketing campaigns increased traffic from their targeted audiences, or if they have attracted new prospects. These insights enable users to develop and create more effective content and campaigns.
“We think that by understanding this information, businesses can create higher quality content campaigns,” said Sudeep Eldo Cherian, Director of Global Product Marketing for LinkedIn Marketing Solutions in a statement. “We’re constantly thinking about how can we continue to evolve the reporting and analytics that we offer to marketers so that they can make better decisions.”