Lystics, a personalized-marketing technology provider, has launched a Content Affinity Engine, that it said will help marketers determine which content is performing well and which customers it appeals to.
The Lystics Content Affinity Engine is a web-based product that uses machine learning to give marketing teams the ability to identify content that is in demand. The product also automates the distribution of high-performing content to individual customers who will benefit most from it.
In addition, Lystics has released Journey Reporting, a web-based dashboard that visualizes how people interact with company marketing initiatives. The dashboard enables companies to integrate all of their customer data, including purchasing, email/website/app usage and customer service tickets, and monitor how customers are moving through the marketing funnel.