Madison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting.
Using Active ABM, users can also identify topics that are resonating with their audiences, aiming to boost content-driven marketing campaigns.
“With Activate ABM, we help marketers reach and engage decision makers at companies actively seeking their products and solutions right now,” said Tom O’Regan, CEO of Madison Logic. “With this powerful product suite addition, we can point a clear return on their total marketing investment from brand to demand.”
