Marketing automation software provider Marketo announced last week that the company had signed its 2,000th customer and had a year-over-year enterprise growth of nearly 200% during the first half of 2012. In addition, the company added a quarter of its total customer base in the first half of 2012 including GigaOm, Panasonic, SurveyMonkey and Vantiv.
Vantiv’s Corporate Marketing SVP, Moira Tamayo, commented on why the company chose to partner with Marketo: "Vantiv chose Marketo's comprehensive marketing automation and sales effectiveness solutions because of our complex lead management needs. With Marketo, we in the Vantiv Marketing team are building an integrated pipeline that lets us deliver warm, qualified leads through the pipeline for sales teams to close with high success rates.”
Marketo also acquired social campaign management platform, Crowd Factory in April 2012 to provide integrated social marketing functionality within its core marketing automation suite.
"The way to reach today's potential buyers is through always-on, inherently social and relevant marketing engagement – whether you're a small company or a global enterprise," said Phil Fernandez, President and CEO of Marketo. "The strong demand we're seeing for Marketo shows that businesses need marketing software that's easy, powerful and complete."
Positive Outlook On International Expansion
Marketo also increased its EMEA customer base, growing 50% in the first half of 2012 compared to the previous six months, according to a company press release. The company has expanded its European presence since opening its Dublin, Ireland headquarters last year.