DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects.
DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a web form, Marketo queries the DiscoverOrg database for any missing information. The new data is captured and sent back to Marketo where it is automatically appended to the existing contact or lead information in the customer’s account.
This gives users access to lead-level information from within the contact, including job title, information technology responsibilities, address, phone number, social media and more.
“This puts a powerful new sales tool in the hands of our customers,” said Henry Schuck, co-founder and CEO of DiscoverOrg. “With the high quality of our continually refreshed database — 98% including email addresses and 95% having direct dial numbers — combined with our rich, actionable sales intelligence, customers will gain an immediate competitive edge by having this information available in real time via Marketo.”
