Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities.
The company also announced key platform enhancements, including social marketing capabilities. Primarily enterprise-class B2C and B2B organizations, Neolane customers utilize conversational marketing strategies as part of the overall platform, designed to improve customer engagement by integrating the marketing experience across inbound and outbound communications channels, including social and mobile. New Neolane customers added in 2011 include barnesandnoble.com, Carrefour Bank, Clarins Group, Club Med, Eircom, Fresh, Inc., Mercedes Benz UK, Nissan Europe, Ozon and Redcats.
“With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond,” said Stephane Dehoche, President and CEO of Neolane. “Based on our open, flexible, digital native and cross-channel marketing platform, now is the time to move aggressively in this market, expand the global footprint for our conversational marketing technology, and exceed the expectations of our customers.”
On the heels of a $27 million financing round, Neolane reported plans to extend market share across new geographies, further expanding its reach beyond Europe and North America.
The company, which celebrated its 10-year anniversary in 2011, reported several key corporate and technology milestones including, the launch of Neolane Social Marketing, designed to enable marketers to transform vast audiences of anonymous fans and followers into qualified prospects and profitable customers. Also, the newest version of Neolane Interaction, which launched at the company’s annual customer event in Paris, is designed to allow marketers to dynamically generate real-time personalized marketing offers and content on web sites and Facebook brand pages.