According to the report, which surveyed more than 1,000 marketing and sales professionals, major challenges to creating a revenue operations team include that business leaders don’t know how to start building a revenue operations team (32%), they are not implementing the right team structure (21%) and they are not sure who should be in charge of the revenue operations team (15%).
"As much as we've discussed revenue operations, the consensus just isn't there yet," said Maile Johnson, Senior Director of Demand Generation Marketing at LeanData, in a statement. "Most people know what it is, but it's possible the value is not well defined. This survey shows that that's a widespread problem. Businesses should be aware that they're not alone in their difficulties or successes with revenue operations."