ONTRAPORT Launches Marketing Automation Platform For Small Businesses

Published: February 5, 2013

ONTRAPORT, a provider of business and marketing automation technology, launched an integrated business and marketing automation platform designed to address the challenges and needs of entrepreneurs and small businesses.

Among the features of the system are:

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Content management to quickly design and publish web pages, ranging from single lead capture pages to sophisticated membership sites;

Lead tracking shows a complete contact history including email interactions, web page visits, forms filled out, products purchased, and more;

Rules-based marketing automation that enables the automation of smart, personalized communication with customers via email, SMS, social media and direct mail;

Test and measurement to ensure effective marketing with built in split-testing for emails, postcards, SMS, landing pages and more;

Partner program management that enables automated affiliate program so companies can see who’s referring business and track their sales; and

Workflow automation for designing and automating business processes from managing leads or sales fulfillment to recruiting processes.

ONTRAPORT replaces and builds upon the company’s existing Office Autopilot product, which is used by more than 4,000 small and mid-sized businesses worldwide, according to company officials.

“Entrepreneurs and small business owners didn’t get into business because they’re enthusiastic about business technology,” said Landon Ray, CEO of ONTRAPORT. “Our clients’ passion is to deliver their own expertise to the world.”

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