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Openprise Unveils GDPR-Focused Updates To Data Orchestration Platform

  • Written by Stephen Betz, Contributing Editor
  • Published in News Briefs

data automation heatmapOpenprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of traditional compliance solutions. The changes to the platform aim to comply with the upcoming EU General Data Protection Regulation (GDPR).

GDPR affects any company with EU prospect or customer data in its marketing and sales systems, even if it doesn’t have offices or salespeople in the EU. The new regulation will be going into effect May 25th, 2018 in order to strengthen data protection for all individuals within the European Union (EU) while also addressing the export of personal data outside the EU.

Key features of the release include:

Grained data filters and permission roles designed to control the flow of EU data out of your company, ensuring EU lead and contact data never gets unintendedly processed by third-party data providers.

Ability to identify leads and contacts that fall under GDPR based on email address, IP address and phone number. It can also cleanse and normalize country field values to ensure typos don’t inadvertently result in EU data being sent out. In addition, Openprise can pinpoint potential EU data based on any custom field in sales and marketing automation solutions so that contact information doesn’t accidentally fall through the cracks.

Audit trails designed to maintain detailed reporting on all data processing activities inside Openprise and across third parties showing what has been done to every record, as well as complete log records that show which ones have been processed by partners.

“The vast majority of U.S.-based companies are woefully unprepared for GDPR,” said Ed King, Founder & CEO of Openprise, in a statement. “We’ve heard from our customers that they want a central control point to help maintain compliance with GDPR. Openprise’s position in the martech stack as the conductor that manages the movement and processing of data across systems put it in a unique position to serve as this control point.”