“As head of the product team at Percolate, I spend a lot of time listening to marketers, and I’ve heard from them how difficult is to answer simple questions like: What is my team working on? What are other teams working on? What campaigns are live across our marketing channels? How is the content performing,” wrote Clay Tingley, VP of Product at Percolate. “The features will give marketers the answers they’re looking for and more.”
Tingley also gave more details about each of the upgrades:
- Percolate Analytics now has an updated architecture and design that features a more dynamic, interactive user interface. Both content analytics (content mix, etc.) and operational analytics (status of campaigns, etc.) will be available next year, and social analytics are available now in beta.
- Teams and Hierarchies allow marketing teams to coordinate their efforts across different regions around the world by allowing them to adapt Percolate to their organizational structure and hierarchy. Each brand, region and marketing team can have its own environment, but still connect for reporting and sharing. The first phase will roll out in early 2017.
- Program Templates can help marketers save time by allowing for pre-set workflows, deliverables and approvals for tasks they do often. This feature will be available before the end of 2016.
“These new features will help our customers map their brands and organizations, systemize routine marketing activities and measure the results,” Tingley concluded. “This enables them to spend more time building their brand, and less time managing the complexity of their marketing.”