Proof Analytics, a business analytics platform, has launched Proof+ for SiriusDecisions. The new tool is designed to serve as an archive of customizable templates that marketers can use in conjunction with SiriusDecisions frameworks to improve marketing alignment, impact and ROI.
Proof+ is positioned to work with five of Sirius Decisions’ most popular frameworks:
- Aligned Measurement Framework;
- Aligned Measurement Framework for ABM;
- Aligned Measurement Framework for Emerging Company Leaders;
- Aligned Accountability Framework; and
- The Demand Unit Waterfall.
Proof aims to help marketers compute and understand business analytics, such as audience impact, time to impact, financial return, time to return, points of saturation and diminishing returns.
“SiriusDecisions frameworks are deservedly very popular, but they are logic frameworks, not calculators,” said Kyle Brantley, Co-Founder and Product Management Chief at Proof, in a statement. “Many companies need help making them actionable, particularly in terms of how to assign KPIs to the framework and compute impact and ROI. Proof+ for SiriusDecisions templates make getting those answers much easier and faster.”
