PX, a lead generation platform, has partnered with call attribution provider DialogTech to allow clients to manage their campaigns and integrate pay-per-call into their marketing strategies, the company said.
According to PX, integrating DialogTech into its platform means companies can now capture, track, score, filter and route leads based on their quality and specific routing rules. Marketers are able to route and manage their calls in a single interface platform, providing lead buyers a holistic view of prospective customers and giving them the ability to exchange leads, clicks and calls across all verticals.
“If [a potential client] filled out a web form or made a phone call, the platform is able to set up routing rules based on when leads will buy and what they will buy,” said Joe Jarosch, Channel Director, Pay-Per-Call at DialogTech, in an interview with Demand Gen Report. “Both platforms have the capability to set up rules in them, but when two separate platforms don’t have the exact same rules — and a client wants 60% of leads from phone and 40% of leads from web forms — if you have two different platforms that don’t speak to each other, there’s no way to do that. Being able to house both call leads and web forms leads in one system and follow the existing rules in them provides cohesiveness.”
This partnership announcement follows a $12.5 million investment in PX’s parent company, ReviMedia, from NewSpring Growth Capital. The funding is being used to grow the PX platform, according to the company.
