PX, a lead generation platform, has partnered with call attribution provider DialogTech to allow clients to manage their campaigns and integrate pay-per-call into their marketing strategies, the company said.
According to PX, integrating DialogTech into its platform means companies can now capture, track, score, filter and route leads based on their quality and specific routing rules. Marketers are able to route and manage their calls in a single interface platform, providing lead buyers a holistic view of prospective customers and giving them the ability to exchange leads, clicks and calls across all verticals.
This partnership announcement follows a $12.5 million investment in PX’s parent company, ReviMedia, from NewSpring Growth Capital. The funding is being used to grow the PX platform, according to the company.