Context.IO develops API interfaces between email data stores and business applications. Return Path will use the acquisition to give enterprise developers better access to email for data-mining and marketing intelligence activities.
One common use of Context.IO is to support synching of email and CRM systems, allowing the efficient use of historical customer data.
“Return Path and Context.IO share the same vision – the email channel not only has longevity, but can serve as a dynamic platform that helps brand marketers better connect with consumers,” said Matt Blumberg, CEO of Return Path, in a statement. “The innovative API Context.IO provides, combined with access to Return Path’s expansive panel data, and offers developers the tools to create applications that will push the boundaries of the medium.”
Return Path said it will also invest $1 million in an innovation program created by Context.IO to foster email API advancement among software developers.