Salesfusion is integrating with Oktopost, a B2B social media management platform, in a move designed to provide marketing and sales teams with full visibility into prospects’ behaviors across all marketing channels. In addition, the partnership aims to provide B2B marketers with insights to further nurture leads and measure the effectiveness of social campaigns.
The combination of Oktopost and Salesfusion positions marketers with an integrated solution that tracks conversions of Twitter’s 307 million active monthly users and 396 million LinkedIn members.
The integration of Salesfusion and Oktopost enables marketers to:
- Access and view a prospective customer's social interactions in Salesfusion or the user’s CRM;
- Score, segment and build lists based on social behavior;
- Distribute marketing materials from the Salesfusion Asset Library or Landing pages via social posts; and
- Track conversions and attribute opportunities to social campaigns.
“One of the biggest challenge that B2B marketers face is tracking conversions from social activity, and this integration makes it possible to look at the conversion rates and other performance metrics from individual social posts,” said Malinda Wilkinson, CMO of Salesfusion, in an interview with Demand Gen Report.
Daniel Kushner, CEO of Oktopost, added: “B2B marketers have extremely busy social media calendars and use a number of different social media outlets, and the integration with Salesfusion provides visibility and lead conversion data to measure effectiveness.”