SalesFUSION, a provider of cloud-based marketing automation software, announced the latest version of its software that features advanced prospect nurturing, sales enablement and event management tools.
SalesFUSION 8.0 includes an advanced designer tool for prospect nurturing, which allows users to build nurture marketing campaigns in a visual flow designer that ties sales and marketing actions together into a single integrated solution. This helps marketers by streamlining the entire lead to sales process and engages sales directly in nurture marketing programs through response alerts and lead follow-up task assignment.
“Among the new features, the new nurture marketing design provides the ability to immediately hand off a prospect to sales at any point in the process based on triggers used when building a nurture marketing campaign, and those triggers could be a click on an email or a view of a web page or whatever the team determines puts prospects on a fast track,” Kevin Miller, CMO at SalesFUSION, told Demand Gen Report. “We believe marketing automation and CRM systems need to work together at a deeper level than they have in past.”
The sales team benefits from SalesFUSION’s new sales enablement tools, including the ability to view prospect call-downs from the CRM system. This allows sales personnel to quickly view lists of hot prospects who have responded to campaigns and other marketing events managed by SalesFUSION. Call-down views work from any of the five CRM systems that are pre-integrated to SalesFUSION. To facilitate sales calls, SalesFUSION now integrates with Citrix GoToMeeting. Prospects responding to any outbound or inbound marketing campaign can schedule a meeting through the new ScheduleMe tool; scheduled meetings then appear in the sales rep’s dashboard within the CRM and their calendar tool.
The SaaS application integrates with leading CRM systems including Microsoft Dynamics CRM, Sage SalesLogix, Salesforce.com and SugarCRM.
Another key feature of the release, an online event management wizard, is pre-integrated with both Citrix and WebEx to enable users to build their webinars directly inside of SalesFUSION. This affords more control over events, with registration pages, follow up and attendee information automatically appended to the lead records in CRM.
SalesFUSION 8.0 also includes capabilities for multi-page conversion rate testing. Marketing managers can test a variety of content types including landing pages, forms and social posts to compare which assets drive the most traffic and conversions to help optimize marketing spend.
