E-commerce platform SalesOptimize announced the launch of its B2B sales lead generation search engine for companies selling their products or services to e-commerce merchants.
The solution’s web-crawler technology is designed to gather data on more than 1.7 million global Internet retailers across 20 countries. The data supplied by the service can include contact details of key executives, an estimated merchant size and details of the payment platform and shipping service.
“Automated lead generation has been the Cinderella of the $40 billion CRM sector which has focused on sales lead nurturing and pipeline management,” said SalesOptimize Co-Founder and CEO Liz Fulham in a statement. “We are changing that and revolutionizing the sales process by filling the top of the sales funnel with high-quality leads directly from the Internet as opposed to manual entry or file upload.”