Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality.
The round of funding was led by Cultivation Capital, a Missouri-based venture capital firm. Bill Johnson, president and CEO of Salesvue — along with a small group of private investors — also participated in the funding round.
“Prospecting is the ‘Wild West’ of sales: each rep sells their own way and managers don’t have insight into what works,” said Johnson. “Salesvue adds structure and process to prospecting, delivering insight into which selling activities grow the pipeline. This investment will give us the resources to build awareness of Salesvue and drive growth throughout North America.”
The company also announced that John True, an investor at Cultivation Capital, will join its Board of Directors
“This is one of Cultivation Capital’s first investments outside of St. Louis,” said True. “Mainstream adoption of marketing automation tools has significantly increased lead volumes, so the firm has made multiple investments in the sales-enablement software space.”