Second Annual Strategy & Planning Series To Highlight 2016 Trends And Budget Priorities

Published: October 20, 2015

Demand Gen Report will hold its second annual Strategy & Planning Series, a week-long series of webinars designed to help B2B marketers finalize their budgets and pipeline strategies for the upcoming year.

Slated for Nov. 16-20, thought leaders from companies such as Oracle Marketing Cloud, LookBookHQ and Demandbase will share their insights on emerging B2B marketing trends and tools.

Some of the topics that will be covered throughout the week include:

  • Using predictive analytics in 2016 to drive full-funnel demand;
  • Orchestrating messaging across channels to drive engagement; and
  • Creating a 2016 content strategy that works.

“As marketers prepare for the year ahead, a convenient and comprehensive overview of the many different strategies, tools, and tactics they can weave into their approach is invaluable,” said Carol Krol, Editor-In-Chief at Demand Gen Report. “We have intentionally timed this informative series to reach professionals who are on the precipice of fine-tuning their concepts into actionable strategies for 2016; the online medium enables easy access to these helpful insights for everyone, even amidst hectic year-end schedules.”

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