Seismic, a sales and marketing enablement software provider, launched Interactive Content capabilities within its platform designed to help remote sellers better mimick an in-person environment.
The new capabilities aim to empower companies with the tools they need to create personalized, interactive content — such as digital brochures and 3D interactive visuals — to increase audience engagement. This content allows buyers to engage directly with marketers and salespeople in real-time, providing insights to measure intent and allowing for necessary adjustments based on feedback.
“Buyer expectations are high, and if the content brands are serving them is not relevant or engaging, they will disregard it,” said Doug Winter, CEO and Cofounder at Seismic, in a statement. “Today, it’s not just about what you say, it’s also how you say it. Content fatigue and information overload have become particularly pronounced in our new all-digital work environment. Sellers and marketers are in need of content types that captivate their audiences and move them through the buyer journey faster.”