Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan to innovate products, increase its go-to-market presence, expand its geographic footprint and enhance its global brand.
The investment marks the largest capital investment in the martech space and comes five months after Sitecore’s appointment of Steve Tzikakis as CEO.
“An investment of this magnitude in our industry is unprecedented,” said Tzikakis in a statement. “As companies and consumers search for more seamless ways to communicate, coordinate and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.”
