Skyword, a content marketing platform, announced the release of Skyword Enterprise Planner, a new tool designed to provide marketers with a unified view of marketing activities and content across various divisions, regions, campaigns and channels.
Skyword Enterprise Planner aims to help marketers organize marketing efforts, improve productivity, boost collaboration and reduce costs. The tool is positioned to generate enterprise-wide campaigns that can help marketing teams organize and filter existing content, as well as identify any missed deadlines or gaps in content. Marketers can also use the tool to organize content within shareable calendars and measure performance against goals.
"With the Skyword Enterprise Planner, marketing leaders can eliminate silos within their organization, manage content chaos, and encourage team collaboration," said Patricia Travaline, CMO of Skyword, in a statement to Demand Gen Report. "To create the kind of content experiences that are required to connect with customers today, you need visibility across channels, regions, campaign, and teams."